Nutrition grade label draws scepticism from consumers, business owners in Indonesia

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A vendor fills drink containers with ice at the popular takjil market in the Bendungan Hilir neighborhood of Central Jakarta on Feb 25, 2026.

The nutrition label, called Nutri-Level, is to be applied on menus and packaging of freshly prepared beverages sold in drink outlets and restaurants.

PHOTO: ST FILE

JAKARTA – The Indonesian Health Ministry’s policy of graded labelling for sugar, salt and fat content in beverage products has been met with doubt by consumers and small business owners, who question its implementation and whether it would effectively influence dietary habits.

The policy, stipulated in a ministerial regulation issued in April, pushes for the nutrition label, called Nutri-Level, to be applied on menus and packaging of freshly prepared beverages sold in drink outlets and restaurants.

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